BERKELEY COUNTY LIBRARY SYSTEM

BRAND IDENTITY

2014

Completed Design Examples

Challenge

Work with the BCLS Library Staff and a third-party consultant to develop a new branding identity to serve the six branch system across a very diverse county.

Value

A complete identity was developed including branch specific derivatives of their primary mark, business cards, letterhead, envelopes, and their new mobile unit the M.O.R.E. truck (Moving Our Resources Everywhere).